It’s another example of how WB isn’t always on fire overall just because they keep getting negative ink for the DC Films melodramas. It’s another less-conventional event film that WB’s marketing sold into a mainstream smash, like (relatively speaking) Magic Mike, Gravity, American Sniper, It, Crazy Rich Asians, Joker and Dune. Still, the theatrical-to-streaming pipeline is less clear-cut, especially if Peacock and Paramount+ become as commonplace as Disney+ and HBO Max and consumers become conditioned to wait.Įlvis is A) an encouraging sign that some of the older, irregular moviegoers that powered Top Gun: Maverick to (eventually) $700 million domestic might become less irregular and B) more evidence that Warner Bros. There has been little cannibalization of theatrical by the PVOD marketplace. That the Baz Luhrmann-directed flick, which has earned $262 million on an $85 million budget and may flirt with $300 million by the end, isn’t arriving on HBO Max anytime soon is an encouraging sign that the 45-day window need not be set in stone. That David Zaslov name-dropped Elvis during the big shareholder call implies that his alleged recommitment to emphasizing theatrical isn’t just about DC flicks and that at least some of the alleged over/under 20 annual theatrical releases will be relative studio programmers. And that’s not even counting the various animated musical (or musically inclined) blockbusters like Frozen, Sing and Coco. Likewise, Bradley Cooper’s Oscar-winning A Star Is Born, neither a straight-up musical nor a rock-centric biopic but certainly a film with similar flavors, earned $424 million worldwide on a $37 million budget amid WB’s ass-kicking 2018 line-up. House of Gucci earned $152 million global on a $75 million budget, not great but not bad for a Covid-era programmer and a recent non-007 MGM release.
The one relatively successful adult-skewing programmer of 2021 featured Lady Gaga, a rock star and pop culture icon, as a real-life femme fatale. In the Heights, Respect and West Side Story weren’t hits, but their $24-$38 million domestic finishes towered above most studio programmers in 2021. G_00924_RC Lady Gaga stars as Patrizia Reggiani in Ridley Scott’s HOUSE OF GUCCI A Metro Goldwyn Mayer Pictures film Photo credit: Fabio Lovino © 2021 Metro-Goldwyn-Mayer Pictures Inc.
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